Our Philosophy:


At Shiring Design we believe in helping you create fans, not just customers.

What is the difference? A customer may purchase goods or services once, but a fan is loyal. A fan is passionate, and feels like they are a part of it all. Be it a team, a band or a brand, win or lose, a fan is there to stay. Your success is their success. Fans don't just follow, they spread the word and help you grow.

We don't offer services that only help you answer, "How can we sell this product?" The question we want to help you answer is, "How can we keep our fans happy and coming back?"

What we are reading. Have a suggestion? Email us!
word of mouth marketingWaiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing, Bryan Eisenberg
Observing that one message no longer fits every audience, they create "personas" representing broad consumer patterns, based on the types identified in the Keirsey personality tests, renamed here as "methodical," "spontaneous," "humanistic" and "competitive" shoppers. Then the authors "storyboard" marketing scenarios guiding each type to the point of sale. People have always been more like cats, occasionally distractable but for the most part independent-minded. Their solution—developing interactive relationships—is fairly standard in contemporary marketing circles, but by keeping the message simple, with short chapters low on jargon and high on real-world examples.
the four hour work weekSelling the Invisible: A Field Guide to Modern Marketing ,Harry Beckwith

Whether you're an overworked employee or an entrepreneur trapped in your own business, The 4-Hour Workweek is the compass for a new and revolutionary world.

The transformation from a manufacturing-based economy to one that's all about service has been well documented. Nearly 75 percent of Americans work in the service sector instead of producing tangibles. However, according to Harry Beckwith, most of these intangibles are still being marketed like products were 20 years ago.
In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales.

Our favorite sites to visit for information, news or a good laugh. Have a suggestion for us? Email us and we will check it out.